Search engines are complex machines. Webmasters are ever trying to understand how these machines operate in order to index and rank websites. And it is not easy to fathom the mystery behind their complex algorithms. Despite that, search engine optimization experts have made big efforts to understand how search engines work and how to optimize websites for search engines. If you think this is too complex to handle, then you should hire a SEO company to assist you. As you plan how to optimize your site for particular keywords, remember the following points.
Avoid keyword stuffing
Keyword stuffing is one of the worst spamming techniques to use in your site. When you clutter your pages with so many phrases and terms, just to make it appear more relevant to search engines, we say that you are using the keyword stuffing spamming technique. Search engine algorithms cannot be cheated as far as recognizing this technique. They will recognize pages with so many unnecessary keywords.
Not only will your spamming affect the search engine results but also your traffic. Web visitors are disgusted by spam as much as the search engines are. Google has had the best spam detectors and filters for the last decade. But even its competitors are beefing up their spam fighting approaches. Now every search engine spends a lot of time and money to throw away spam from pages they crawl. It would be wiser to invest in a long-term SEO strategy that will add value to your pages.
Avoid manipulative linking
This technique is used by most search engine optimizers to increase a site’s popularity and visibility by manipulating search engines’ ranking algorithms. It is an artificial means of enhancing site visibility. Search engines do not overcome this sort of spamming with ease as it can come in different forms.
Link schemes are some of the ways that search engine’s algorithms can be interfered with. Manipulators use link networks and link farms to build fake and useless websites that are purely kept as sources of links to unnaturally increase popularity. A search engine must detect links between site registrations as well as link overlaps among other things. Reciprocal link exchange programs are rather common.
In this case, optimizers create link pages that point to one another so as to increase their link popularity. Low quality directory links are also very common means of manipulation used by most search engine optimization experts. There are already countless web directories that demand payment for placement of websites. These directories are smart enough to trick search engines like Google.
When they are found out, however, their page ranks are automatically removed from the toolbar or reduced. Bought/paid links are very common. They are bought from sites that can host a link in exchange for cash. Some of these sites have persisted no matter how hard Google and other search engines have tried to eliminate them.
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